Modal split to focus your measures
Mobility Management is a concept to promote sustainable transport and manage the demand for car use by changing travellers’ attitudes and behaviour. To set targets policy makers use the term ‘modal split’. Modal split is the percentage of trips using a particular type of transport. The modal split numbers are almost always general numbers. The modal split of a country or a city. In my opinion these data are to general. To help to focus you have to specify by using:
- trip purposes
- trip length
To show what I mean I’ve pictured the modal split in details of the journeys to work in the Netherlands here below. This kind of analysis offers you the opportunity to quantify your approach more in detail so you can design more effective measures.
My point of discussion:
For effective measures you have to start with a survey to know more of your target groups and especially how they travel now.