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Raising Revenues through Bus Advertisements
The Charlotte-Area Transit System (CATS) signed a five-year, $2.6 million contract with Titan, a transit advertising company, to allow advertisements on its fleet of buses and light rail. The agreement gives Titan the exclusive right to sell and manage advertising on the city&rsquo...
Tags: bus, advertisement, public transport, marketing, cats
Campaigning for sight tests (Belgium)
With the support of the Belgian Road Safety Institute, the producer of glasses, Pearl, is conducting a campaign on the Belgian roads that advises car drivers to have their eyes checked once a year. Advertisements have been posted on the back of 210 trucks that travel around the country. In b...
Tags: advertisement, campaign, road, safety, research, belgium, car, driver