European community for mobility management

Previous attempts to increase car sharing in peri-urban areas in Bremen did not succeed due to low demand. The situation did not improve, even after the installation of car sharing stations in two districts at the edge of Bremen. Therefore the development of an alternative plan was required. This plan was aimed at new target groups such as business people. One of the main objectives of the CIVITAS project was to encourage European citizens to use clean, energy efficient transport. In Bremen, Germany, there was a lack of car sharing stations in the city centre.

Car-sharing membership in Bremen has increased, yet further growth is needed for new target groups to be added. Future plans to encourage car-sharing involves the reach of more car dependent suburban areas, targeting families.

Source: Research*eu
Link: http://cordis.europa.eu