European community for mobility management

During the action week “Heel Nederland Fietst” (The Whole of Netherlands on Bike), children and adults will ride on the bicycle in their district, ride a bicycle to the work, to school and to nature. The Dutch aim at the Guinness Book or Records on the 31st of March 2010. 

Participants can see online how many calories they burn, how much CO2 discharge they prevent and if the reach the daily advised norm for physical activity. Kilometers driven will be presented in health benefits. This is the dream that the Dutch Fietsersbond and the Dutch Institute for Sport and Movement nourish. 

But the “Heel Nederland Fietst” campaign is actually a 3-year campaign. Full details (in Dutch at)
http://www.heelnederlandfietst.nl.