European community for mobility management

With the initiative “Vivi il Centro” the Florence local urban bus company (ATAF) from promoted sustainable mobility tackling traffic congestion by making available a series of prices to people who use public transport to commute to Florence city center.

In order to win people just needed a recipe of their shopping, done during the period of the initiative (7th of December 2009 until the 10th of January 2010), in Florence city center and a return ticket of the ATAF showing impressed the same date of the shopping recipe.

Any kind of expenses related to the recipe are accepted, they could be released by commercial shops, cinemas, theatres, museums ticket, restaurant bills. The important point is that the purchased items have to be had bought in shops located in the inner old town (around the main avenues).

From the 16th of December until the 13th of January a draft of prices amounting to a value of € 2,000 will be made. It’s the equivalent of 4 voucher of € 500 each that could be used to purchase items during the whole year of 2010 on the shops initiatives’ promoters.

The 20th of January, with the final draft a super price, equivalent to €10,000, four holidays packages of two nights for two people in a five stars hotel in Barcelona, Paris, Rome, Venice will be made available by “Starwood, Hotel & Resort Worldwide”.

The initiative is been promoted by the Foundation of the Pediatric Hospital Meyer. Part of the revenue from the return bus ticket will sustain the research on children’s respiratory diseases. 

More information about this promotion can be found on this website.